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Advertisement, Colchester Rubber Company

MakerMade by Colchester Rubber Co. American

Date1888-1893

MediumPaper

DimensionsSheet (height x width open): 2 3/4 × 3 1/2in. (7 × 8.9cm)
Sheet (height x width closed): 2 3/4 × 1 3/4in. (7 × 4.4cm)

DescriptionBifold advertisement for the Colchester Rubber Company's overshoes, with an 1890 calendar on the back. On the inside is text advertising the qualities of the overshoes.

Object number2015.77.7

NotesColchester Rubber Co. was a footwear brand manufactured by the Colchester Rubber Company. The original Colchester Rubber Company, founded in 1888 at Colchester, Connecticut, USA, has come to be known for being the world’s first sneaker brand and inventing the “World’s First Basketball Sneakers”, which were created circa 1892. Colchester Rubber Co. brand is also the predecessor of the footwear brands, Keds which was created 1916 and Pro-Keds which was created in 1949, as, after the United States Rubber Company acquired Colchester Rubber Company in 1892, it went on to create the KEDS and PRO-KEDS brands.
During the 1893 Depression, the decision was made by The United States Rubber Company to close the factory in Colchester and discontinue the Colchester Rubber Co. brand

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