Billboard for Schenley's Red Label
Dateafter 1933
MediumPhotography; gelatin silver print on paper
DimensionsPrimary Dimensions (overall height x width): 3 9/16 x 5 7/8in. (9 x 15cm)
DescriptionAutomobile on a country road with a guard rail on either side. Utility poles and wires line the road. An open grassy area, a house and barn and a hill with trees are in the distance.A large billboard reads: "Schenley's / Red Label / Right because it's Light."
Object number1994.162.230
NotesDate Note: The photograph was probably taken after the repeal of Prohibition in 1933.Subject Note: This photograph was taken for the United Advertising Corporation of New Haven to document the placement of their billboards.
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